Cross Screen Media’s 2020 Political Spending Projections report was featured in a recent Forbes article. Read the full article here.
“Cross Screen Media and Advertising Analytics estimates the video ad market for politics will grow by 50% from 2018 to 2020, reaching a projected $6 billion. The study estimates political advertising will account for 4-5% of the total video ad dollars and account for 17% of total growth. Local broadcast TV is expected to get a lion share of the political ad dollars with stronger ad growth from digital media and local cable.”
