Cross Screen Media’s 2020 Political Spending Projections report was featured in a recent Axios article. Read the full article here.
“Details: Like every presidential election in modern history, broadcast television advertising will be the most prominent form of marketing at $3.5 billion, followed by digital ($1.8 billion), cable ($1.2 billion) and radio ($0.2 billion), per the report from Advertising Analytics and Cross Screen Media.”
