Cross Screen Media’s 2020 Political Spending Projections report was featured in a recent Barbershop Marketing and Promotions article. Read the full article here.
“Kantar Media and a study by Advertising Analytics in conjunction with Cross Screen Media are predicting that 2020 will see a record breaking $6B spent on political advertising. While different media groups break down individual channel projections differently, there is no doubt that national and local advertising plans will be affected.”