Disney+ subscribers:
1) Nov-19 – 10.0M
2) Feb-20 – 28.6M
3) Apr-20 – 50.0M
4) May-20 – 54.5M
5) Aug-20 – 60.5M
Why this matters: Disney initially projected it would take 5 years to reach 60M subscribers.
Big question: Did releasing Hamilton to Disney+ have a positive impact?
Quick answer: Yes. According to ANTENNA, Hamilton’s release drove a 641% increase in sign-ups over a similar period.
Hamilton’s weekend release is the largest driver of sign-ups for any SVOD service in 2020.
More #2: Disney Suffers Brutal Quarterly Earnings Due to Theme Park Closures
