Michael Beach, Cross Screen Media CEO, comments on the 2020 political ad spending projections in a recent Axios interview. Read the full article here.
“Why it matters: In total, political ad spend is expected to approach roughly $6 billion during the 2020 cycle accounting, according to Kantar. That means that political video ads will make up roughly 4.5% of the total U.S. video ad market and 17% of its entire growth, per Cross Screen Media CEO Michael Beach.”
