Big news: Comcast is buying ad-supported streaming service Xumo for a reported $100M+.
Key details for Xumo:
1) Formed in 2011 as a joint venture between Panasonic and Viant Technology
2) 55 employees
3) 10M monthly viewers
4) 190 channels
Why this matters #1: Xumo joins Pluto, Tubi, and Vudu as ad-supported services that were acquired or an acquisition appears imminent. This space is red hot!
Why this matters #2: Comcast is making a significant investment in its upcoming streaming service Peacock, and this gives them a head start on the ad side of the business.
More: Xumo CEO On Acquisition Rumors And The Unique Challenges Of CTV Advertising
