Key details for Pearl TV:
1) Founded in 2014
2) 9 broadcast station groups
3) 750 stations in 184 markets
4) 49 of the top 50 markets reaching 85% of the TV viewing audience
5) 20 TV models releasing this year from Sony, Samsung, and LG
Pearl TV members include:
1) Cox Media Group
2) The E. W. Scripps Company
3) Graham Media Group
4) Gray Television Inc.
5) Hearst Television
6) Meredith Local Media Group.
7) Nexstar Media Group
8) Sinclair Broadcast Group
9) TEGNA
Quote from Chris Ripley – CEO @ Sinclair Broadcast Group:
“Since the rubber is really going to hit the road here this year, it just made sense to join Pearl and speak … with one industry voice. So, I think it will speed up the rollout and the ultimate adoption of NextGen TV.”
Local video ad spend (YoY growth) according to BIA Advisory Services:
1) 2018 – $29.8B
2) 2019P – $30.3B (↑ 2%)
3) 2020P – $33.0B (↑ 9%)
4) 2021P – $32.4B (↓ 2%)
5) 2022P – $34.7B (↑ 7%)
6) 2023P – $34.6B (↓ 0%)
7) 2024P – $37.1B (↑ 7%)
More #1: Nexstar: Bigger Scale, More IP Opportunities
More #2: Coming Soon: TV on Your Phone, No Data Plan Required
