Streaming share of TV viewing according to Nielsen:
1) 2018-Q3 – 10%
2) 2019-Q4 – 19%
Video streaming share by platform according to Nielsen:
1) Netflix – 31%
2) YouTube – 21%
3) Hulu – 12%
4) Amazon – 8%
5) Other – 28%
Number of paid streaming video services according to Nielsen:
1) Zero – 8%
2) One – 32%
3) Two – 30%
4) Three plus – 30%
Average time spent w/ video (YoY growth) according to Nielsen:
1) 2018-Q3 – 5h 24m
2) 2019-Q3 – 5h 22m (↓ 1%)
Average time spent w/ video by screen (% of total):
1) Live TV – 3h 56m (73%)
2) OTT/Connected TV – 0h 55m (17%)
3) Smartphone – 0h 16m (5%)
4) Desktop/Laptop – 0h 7m (2%)
5) Tablet – 0h 8m (3%)
Average time spent w/ media (YoY growth):
1) 2018-Q3 – 10h 30m
2) 2019-Q3 – 11h 54m (↑ 13%)
Daily hours of usage by age group:
1) 18–34 – 10h 05m
2) 35–49 – 11h 56m
3) 50–64 – 13h 10m
4) 65+ – 12h 48m
5) 18+ – 11h 54m
More #1: Streaming Accounts for 19% of Total TV Viewing With Netflix Leading the Pack, Nielsen Says
More #2: Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of That
