Streaming pay-TV (vMVPD) subscription share according to TiVo:
1) YouTube TV – 9%
2) Hulu Live – 7%
3) DirecTV Now – 4%
4) PlayStation Vue – 3%
5) Sling TV – 3%
Ad-supported streaming (AVOD) adoption by service:
1) Pluto TV – 19%
2) Tubi TV – 16%
% of customers who are “very satisfied” by service:
1) AVOD – 35%
2) SVOD – 35%
3) Traditional pay-TV – 27%
4) Streaming pay-TV – 17%
5) Broadcast TV – 14%
Other key findings:
1) $33 is the ideal monthly amount
2) 21 is the ideal number of channels
