U.S. TV households by year (YoY growth) according to Nielsen:
1) 2008-09 – 114.5M
2) 2009-10 – 114.9M (↑ 0%)
3) 2010-11 – 115.9M (↑ 1%)
4) 2011-12 – 114.7M (↓ 1%)
5) 2012-13 – 114.2M (↑ 0%)
6) 2013-14 – 115.6M (↑ 1%)
7) 2014-15 – 116.4M (↑ 1%)
8) 2015-16 – 116.4M (↑ 0%)
9) 2016-17 – 118.4M (↑ 2%)
10) 2017-18 – 119.6M (↑ 1%)
11) 2018-19 – 119.9M (↑ 0%)
12) 2019-20 – 120.6M (↑ 1%)
Share of U.S. households with TV:
1) 2018 – 95.9%
2) 2019 – 96.1%
Share of linear TV viewing by age group:
1) 2-17 – 9%
2) 18-24 – 3%
3) 25-34 – 8%
4) 35-49 – 18%
5) 50-54 – 9%
6) 55+ – 53%
55+ share of linear TV viewing by year:
1) 2012 – 35%
2) 2013 – 38%
3) 2014 – 39%
4) 2015 – 42%
5) 2016 – 44%
6) 2017 – 47%
7) 2018 – 50%
8) 2019 – 53%
