Time spent with audio according to Edison Research:
1) AM/FM radio — 47%
2) Pandora — 5%
3) Spotify — 4%
4) Podcasts — 3%
5) Other — 41%
Weekly reach for AM/FM radio according to Pew:
1) 2009–92%
2) 2011–93%
3) 2013–92%
4) 2015–91%
5) 2017–90%
Weekly reach for online radio:
1) 2009–17%
2) 2011–22%
3) 2013–33%
4) 2015–44%
5) 2017–53%
6) 2018–57%
Weekly reach for podcasts:
1) 2013–7%
2) 2015–10%
3) 2017–15%
4) 2018–17%
Flashback #1: BIA/Kelsey: Local Radio Ads Will Inch Up To $14.2B In 2017
Spend on local linear radio advertising:
1) 2016: $14.1B
2) 2017: $14.2B (↑ 1%)
3) 2018: $14.3B
4) 2019: $14.4B
5) 2020: $14.6B
6) 2021: $14.7B
Spend on local digital radio advertising:
1) 2016: $1.2B
2) 2017: $1.4B (↑ 17%)
3) 2018: $1.6B
4) 2019: $1.8B
5) 2020: $1.9B
6) 2021: $2.1B
Flashback #2: Nielsen 360 Study Finds Consumers Love Streaming Music, But Radio Still Strong
More #1: Amazon is ready to take on Apple and Spotify in streaming music
More #2: Public Radio Networks to Merge in Big Bet on Podcasts
More #3: Spotify tests letting listeners skip any ads they want, as much as they want
