New quarterly numbers from Nielsen showing explosive growth for mobile.
Total media usage in Q2:
1) Q2–2016–10h 16m
2) Q2–2017–10h 48m (↑ 5%)
The big question. How much of this is dual screen?
Time spent by platform in Q2 (2016 vs. 2017):
1) Live TV — 3h 55m (↓ 6%)
2) Mobile — 2h 27m (↑ 43%)
65+ is the only age group with growing consumption of live TV.
Connected TV households in Q2:
1) Q2–2016–60.7m
2) Q2–2017–69.5m (↑ 12%)
59% of all U.S. households have at least 1 connected TV.
Broadcast only households in Q2:
1) Q2–2016–13.6m
2) Q2–2017–15.7m (↑ 15%)
Broadband only households in Q2:
1) Q2–2016–4.1m
2) Q2–2017–5.9m (↑ 44%)
