Key findings according to FreeWheel:
1) 52% of advertisers and agencies currently combine the buying of digital and linear TV and 91% will do so by 2021
2) 74% of advertisers and agencies say it is important or extremely important to have integrated TV and digital video data and technology
Ad views vs. video views:
1) Video views — ↑ 20%
2) Ad views — ↑ 19%
3) Ad load — ↓ 1%
Share by format:
1) Full episodes (>5m) — 61%
2) Live — 29%
3) Clips (<5m) — 10%
YoY growth by format:
1) Live — ↑ 51%
2) Full episodes (>5m) — ↑ 16%
3) Clips (<5m) — ↓ 14%
Share by device:
1) CTV/OTT — 42%
2) Smartphone — 20%
3) STB VOD — 16%
4) Desktop — 14%
5) Tablet — 8%
YoY growth by device:
1) CTV/OTT — ↑ 45%
2) Smartphone — ↑ 43%
3) Tablet — ↑ 14%
4) STB VOD — ↓ 4%
5) Desktop — ↓ 18%
More: Study: Lines Blurring Between Linear TV, Digital Viewing
