A recent report from ComScore found that smartphone apps alone capture more than half of digital media time spent.
Top 10 apps:
1) Facebook — 81%
2) YouTube — 71%
3) Facebook Messenger — 68%
4) Google Search — 61%
5) Google Maps — 57%
6) Instagram — 50%
7) Snapchat — 50%
8) Google Play — 47%
9) GMail — 44%
10) Pandora — 41%
Share of Top 10 apps:
1) Google — 5
2) Facebook — 3
3) Snapchat — 1
4) Pandora — 1
Simple math. Increasing share of time spent on mobile = more ad opportunities for companies with top apps = increasing market share for Facebook/Google
Top 10 apps by age group:
Something fun. 55+ year-olds are 5X as likely to only use two hands with their smartphone. A big shout out to Granny Screenswho is holding her phone with two hands while reading this!
