Case Studies
Public Affairs Campaign Breaks Through DC Noise with Hyper Audience Targeting
In a region where national news dominates, and all issues are trying to get traction, one public affairs team used Cross Screen Media to surgically reach key decision-makers with unmatched efficiency and clarity.
In This Case Study,
You’ll Learn:
How media consumption habit data was utilized in planning
How audience targeting can hone in on key influencer segments
Why cross screen measurement is essential to campaign optimization
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