Between September 1st and election day, both parties combined for just over $848M in Linear TV ad spend in the Senate battleground states.

With broadcast and cable viewership dropping, dive into the report to see just how effective TV was in reaching swing voters.

Key Takeaways:

1

Topline Impressions, Reach, & Frequency

2

Performance Comparison by Party

3

State-to-State Breakdown

4

Market-to-Market Breakdown

5

Cumulative vs Week-to-Week Performance

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