This report unveils findings and offers insights on new data-driven innovations and smart buying strategies for building and executing effective streaming TV and digital video ad campaigns at the local level.

Key Takeaways:

1

How to profile and effectively reach swing voters with video advertising

2

How CTV will play an increasingly crucial role in maximizing reach

3

Tips for allocating your video ad budget with maximum impact for the 2022 cycle

4

What does video consumption look like in the toss-up races?

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