YouTube’s Push for TV Ad Dollars Is Hurting Its Business Right Now

By Michael BeachMay 7, 2020No Comments

YouTube advertising revenue (YoY growth):
1) 2019-Q1 – $3.0B
2) 2020-Q1 – $4.0B (↑ 33%)

YouTube CPMs in 2020-Q1 according to PMG:
1) Reserve – $30 to $35
2) Auction – $5 to $6

Overall, CPMs on YouTube were down ≈ 20% for the quarter.

More #1: Has YouTube Stolen Ad Revs From Legacy TV? Not Yet

More #2: YouTube Isn’t as Big as Most Analysts Thought—What that Meant for eMarketer’s Estimates

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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YouTube’s Push for TV Ad Dollars Is Hurting Its Business Right Now

Michael Beach

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YouTube’s Push for TV Ad Dollars Is Hurting Its Business Right Now

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