YouTubers Logan Paul And KSI Just Beat Each Other Up While Roughly 2 Million People Watched

By Michael BeachSeptember 4, 2018No Comments

WTF #1: 800K people paid $10 for a pay-per-view boxing match between two YouTube celebrities.

WTF #2: At least another 1M people watched a pirated stream on Twitch.

FYI: The Mayweather-McGregor fight was a huge success with 500K PPV purchases. A big caveat is that it cost $100, but still…

More #1: YouTube’s new strategy for premium content is all about global scale

More #2: The Flourishing Business of Fake YouTube Views

More #3: Amazon Has YouTube Envy

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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YouTubers Logan Paul And KSI Just Beat Each Other Up While Roughly 2 Million People Watched

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YouTubers Logan Paul And KSI Just Beat Each Other Up While Roughly 2 Million People Watched

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