The big reveal: For the first time, Google is breaking out advertising revenue from YouTube.
YouTube advertising revenue (YoY growth):
1) 2017 – $8.2B
2) 2018 – $11.2B (↑ 37%)
3) 2019 – $15.1B (↑ 36%)
YouTube users (YoY growth) according to Jon Erlichman:
1) 2017 – 1.5B
2) 2018 – 1.9B (↑ 27%)
3) 2019 – 2.0B (↑ 5%)
Quick math on YouTube advertising model:
1) $15B in 2019 ad revenue
2) 2B+ users
3) 203M hours of viewing/day
4) 74B hours of viewing/year
5) $0.20 in revenue per viewing hour
6) $7.57 in annual revenue per user
YouTube revenue per user (YoY growth):
1) 2017 – $5.43
2) 2018 – $5.87 (↑ 8%)
3) 2019 – $7.57 (↑ 29%)
The source of Google advertising revenue in 2019 (% of total):
1) Non-YouTube – $83B (85%)
2) YouTube – $15B (15%)
3) Total – $98B
