YouTube Partnered With Creative Agencies to Tell 6-Second Versions of Classic Tales at Sundance

By Michael BeachJanuary 29, 2018No Comments

YouTube is back with its agency partners to promote 6-second ad creatives.

Worth the click. The agencies took classic tales such as Little Red Riding Hood and re-imagined them as 6-second stories.

Flashback:
1) Is six seconds enough time to tell a brand story? It is for Fox, the first broadcaster to follow YouTube’s ‘bumper’ lead

2) Do 2-Second Videos Work On Facebook?

3) On N.F.L. Thanksgiving Menu: Six-Second Ads

More. Facebook invented a new time unit called the ‘flick’ and it’s truly amazing

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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YouTube Partnered With Creative Agencies to Tell 6-Second Versions of Classic Tales at Sundance

Michael Beach

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YouTube Partnered With Creative Agencies to Tell 6-Second Versions of Classic Tales at Sundance

Michael Beach

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