Nielsen released some interesting data for reach by screen.
Unique audience for 18–49 demo:
1) TV only — 59%
2) Cross screen — 27%
3) Digital only — 14%
Average reach % by demo:
1) 50+ — 73%
2) 35–49–69%
3) 18–34–58%
4) 13–17–51%
More #1: Digital Video Ads Drive Incremental Reach
More #2: Digital Gives Cross-Platform Campaigns 16% More Reach
More #3: TV advertising still trouncing digital in terms of impressions, Nielsen says
