Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19

By Michael BeachApril 30, 2020No Comments

Big question #1: Which audiences are streaming the most?

Weekly hours streamed by demo according to Nielsen:
1) P2-17 – 5.9
2) P25-54 – 5.8
3) P2+ – 4.8
4) P18-24 – 3.7
5) P55+ – 3.1

Big question #2: Is anyone besides Mr. Screens up past midnight watching the Roman Empire on Netflix?

Quick answer: Yes. Thanks to the team at SpotX for this chart showing late-night CTV viewership growing in recent weeks.

Flashback: How Coronavirus Is Impacting TV Viewership: The Good And The Bad

Podcast: Live TV vs. Video Streaming During the Coronavirus Pandemic

More: How Coronavirus Changed the Way We Watch, Listen and Play

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19

Michael Beach

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Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19

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