The IAB and PwC have released an update to their ad revenue forecast for podcasting.
Revenue forecast for 2017 (% growth YoY):
1) Old forecast — $220M (↑ 85%)
2) New forecast — $257M (↑ 117%)
Flashback #1: The Veni, Vidi, Vici of Voice
Flashback #2: The Podcasting Ad Opportunity Is Increasing — And So Are Its Growing Pains
Key numbers from Nielsen study:
1) 57% of podcast ads outperform video ads with intent to purchase
2) 70% of survey respondents said that podcast ads increased brand awareness
More #1: Google should give away a free Home smart speaker to every US household, Morgan Stanley suggests
