Roku CEO Anthony Wood has been trying to build a platform for TV since he founded Replay TV back in 1999.
More on this topic. Study: OTT Overtakes Set-Top Box As Source For Favorite Shows
Source for favorite show (2017 vs. 2014):
1) Television set-top-box — 52% (↓ 12%)
2) Online — 48% (↑ 17%)