Scripps Brings Local News To Amazon

By Michael BeachMarch 22, 2018No Comments

Scripps Brings Local News To Amazon

Smart — Local news content is extremely valuable to local broadcasters and finding new distribution channels is huge.

I have found the news functionality on Alexa to be one of the greatest benefits of the product.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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Scripps Brings Local News To Amazon

Michael Beach

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Scripps Brings Local News To Amazon

Michael Beach

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