1) 2014–14.1M
2) 2018–12.5M (↓ 12%)
Spanish language coverage:
1) 2014 (Univision) — 9.2M
2) 2018 (Telemundo) — 5.5M (↓ 41%)
Share from streaming (% of total):
1) Fox — 552K (4%)
2) Telemundo — 130K (2%)
Bottom line: Linear TV viewership for sports is declining faster than streaming is growing.
Change in viewership (2014 vs. 2018):
1) Linear — ↓ 9.6M
2) Streaming — ↑ 682K
Share of viewership from streaming:
1) 2018 World Cup — 4%
2) 2018 Super Bowl — 1%
Potential impact of start time:
1) 2002 (7:00am) — 3.9M
2) 2018 (11:00am) — 11.8M
3) 1994 (3:30pm) — 14.5M
Recent championships:
1) World Cup Final — 11.8M
2) Stanley Cup Final (Game 6) — 6.6M
Flashback: World Cup TV Ad Sales Could Hit $600 Million
Estimated World Cup advertising:
1) Global — $2.4B
2) U.S — $600M (25% of total)
Quick math:
1) 7.6B is the global population
2) 3.5B will watch World Cup from 200 different countries
3) 1 out of every 2.2 people on earth will watch part of World Cup
1B+ watched the 2014 finale between Germany and Argentina.
U.S. ad spend in 2014 (% of total):
1) Total — $523M
2) Univision — $336M (64%)
3) ABC/ESPN — $187M (36%)
Watch: The team at TV[R]EV break down which brands were winning during the World Cup.
More #1: Fox Losing Money on World Cup Without U.S. Team
World Cup TV rights fees:
1) 2010 + 2014 (ESPN) — $100M
2) 2018 + 2022 (FOX) — $400M (↑ 300%)
More #2: Fox set a streaming record during the World Cup on Monday
