Key numbers from Roku’s Q3 earnings:
1) 1.8M active accounts added
2) 32.3M total active accounts
3) 79% YoY increase in advertising revenue
4) 66% YoY increase in streaming hours/account
Roku active accounts (YoY growth):
1) 2016-Q3 – 11.3M
2) 2017-Q3 – 16.7M (↑ 48%)
3) 2018-Q3 – 23.8M (↑ 43%)
4) 2019-Q3 – 32.3M (↑ 36%)
Roku advertising revenue (YoY growth):
1) 2016-Q3 – $22M
2) 2017-Q3 – $58M (↑ 158%)
3) 2018-Q3 – $100M (↑ 74%)
4) 2019-Q3 – $179M (↑ 79%)
Roku advertising revenue per account (YoY growth):
1) 2016-Q3 – $1.97
2) 2017-Q3 – $3.44 (↑ 75%)
3) 2018-Q3 – $4.21 (↑ 22%)
4) 2019-Q3 – $5.55 (↑ 32%)
Roku total streaming hours (YoY growth):
1) 2016-Q3 – 2.4B
2) 2017-Q3 – 4.8B (↑ 100%)
3) 2018-Q3 – 6.2B (↑ 29%)
4) 2019-Q3 – 10.3B (↑ 66%)
Roku streaming hours per account (YoY growth):
1) 2016-Q3 – 212
2) 2017-Q3 – 287 (↑ 35%)
3) 2018-Q3 – 261 (↓ 9%)
4) 2019-Q3 – 319 (↑ 22%)
Roku advertising revenue per streaming hour (YoY growth):
1) 2016-Q3 – $0.009
2) 2017-Q3 – $0.012 (↑ 29%)
3) 2018-Q3 – $0.016 (↑ 35%)
4) 2019-Q3 – $0.017 (↑ 8%)
Quote from Anthony Wood – CEO @ Roku:
“We think eventually all TV will be streamed”
More: Roku is hot, but it may need to sell if it wants to take over the TV ad business
Video: How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell
