Key numbers from Roku’s earnings:
1) 2.9M active accounts added in Q1
2) 39.8M total active accounts
3) 73% YoY increase in advertising revenue
4) 48% YoY increase in streaming hours
Quote from Steve Louden – CFO @ Roku:
“We anticipate that our ad business will continue to grow substantially on a year-over-year basis, albeit at a slower pace and lower gross profit than we originally expected for the year. We believe the behavioral changes by TV ad buyers are likely positive for us in the longer term — and that with more time spent at home, and many households curtailing spending in light of economic hardships, cord-cutting and the shift to streaming will continue to accelerate.”
Roku active accounts (YoY growth):
1) 2017-Q1 – 14.2M
2) 2018-Q1 – 20.8M (↑ 46%)
3) 2019-Q1 – 29.1M (↑ 40%)
4) 2020-Q1 – 39.8M (↑ 37%)
Roku advertising revenue (YoY growth):
1) 2017-Q1 – $36M
2) 2018-Q1 – $75M (↑ 106%)
3) 2019-Q1 – $134M (↑ 79%)
4) 2020-Q1 – $233M (↑ 73%)
Roku advertising revenue per account (YoY growth):
1) 2017-Q1 – $2.56
2) 2018-Q1 – $3.61 (↑ 41%)
3) 2019-Q1 – $4.61 (↑ 28%)
4) 2020-Q1 – $5.84 (↑ 27%)
Roku total streaming hours (YoY growth):
1) 2017-Q1 – 3.3B
2) 2018-Q1 – 5.5B (↑ 67%)
3) 2019-Q1 – 8.9B (↑ 62%)
4) 2020-Q1 – 13.2B (↑ 48%)
Roku streaming hours per account (YoY growth):
1) 2017-Q1 – 232
2) 2018-Q1 – 264 (↑ 14%)
3) 2019-Q1 – 306 (↑ 16%)
4) 2020-Q1 – 332 (↑ 8%)
Roku advertising revenue per streaming hour (YoY growth):
1) 2017-Q1 – $0.011
2) 2018-Q1 – $0.014 (↑ 24%)
3) 2019-Q1 – $0.015 (↑ 10%)
4) 2020-Q1 – $0.018 (↑ 17%)
Video: Roku Unveils TV Ad Buying Solution
More #1: Behind Roku’s Ad-Supported Streaming Strategy
More #2: Roku Relaunches Dataxu As OneView, Marrying Its User Data To The DSP
