Roku continues to lead the exploding connected-TV market with a share of 23%.
Ranking by subscribers in the U.S.:
1) Roku — 38.9m
2) Chromecast — 36.9m
3) Amazon Fire — 35.8m
4) Apple TV — 21.3m
Ranking by market share in the U.S.:
1) Roku — 23%
2) Chromecast — 22%
3) Amazon Fire — 21%
4) Apple TV — 13%
168m people in the U.S. will stream video via a connected device this year.
That number is up 10% from last year.