Wi-fi users that watched OTT content in February 2018 (% of total):
1) Watched OTT content — 59M (63%)
2) Did not watch OTT content — 35M (37%)
Streaming intensity for OTT users:
1) Light — 50%
2) Heavy — 50%
The average OTT user streamed 50 hours of video content, but there was a huge disparity between the light and heavy streamers.
Streaming time per month (% of total):
1) Light — 9.5h (10%)
2) Heavy — 90.0h (90%)
Below is a similar breakdown between age demo:
Exploding revenue: Ad sales on Roku’s OTT platform grew106% YoY and now account for the majority (55%) of its revenue.
More #1: Apple plans to sell video subscriptions through its TV app
More #2: Greenfield: Amazon Poised to Be Most Disruptive Tech Giant
