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State of the Screens

No Fumbles Allowed as Madison Avenue Prepares for Super Bowl

By February 4, 2018No Comments

Brands are paying $5M to NBC to air a spot, but the production can cost up to an additional $5M.

The most creative minds in advertising are thinking up ideas for ads, but it will be tough to surpass the best ad of all time compliments of E*Trade!

More:
1) 9 Ad Innovations Poised For Kickoff In Super Bowl LII

2) There’s going to be a record number of long ads at this Super Bowl — and it’s in stark contrast with where advertising is headed

3) How the Budweiser Clydesdales Will Make an Appearance During the Super Bowl

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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