Big news: Netflix announced they will be adding video games to their subscription offering in 2022.
Why this matters: Netflix sees increased competition in the streaming video space as well as an overall battle for attention (Fortnite, TikTok, etc.). The goal here is to increase engagement with current/future subscribers.
Dive deep: What Does Netflix’s Growth Mean For Convergent TV?
Netflix subscriber growth in 2021-Q2:
1) Projected – 1.0M
2) Actual – 1.5M
Netflix subscribers by quarter (YoY growth):
1) 2015-Q2 – 65.6M
2) 2016-Q2 – 83.2M (↑ 27%)
3) 2017-Q2 – 99.0M (↑ 19%)
4) 2018-Q2 – 124.4M (↑ 26%)
5) 2019-Q2 – 151.6M (↑ 22%)
6) 2020-Q2 – 193.0M (↑ 27%)
7) 2021-Q2 – 209.2M (↑ 8%)
Netflix subscribers (% of total):
1) International – 135.2M (65%)
2) U.S./Canada – 74.0M (35%)
3) Total – 209.2M
Netflix subscriber growth in 2021-Q2:
1) International – ↑ 2.0M
2) U.S./Canada – ↓ 400K
3) Total – ↑ 1.5M
Quote from Reed Hastings – Co-CEO @ Netflix:
“We had those 10 years that were smooth as silk, and we are just a little bit wobbly right now.”
Interesting: The team at Antenna nailed the U.S. number.
Video: Netflix drops on earnings
More #1: Netflix’s Videogame Gambit Is Taking Shape as Streaming Competition Grows
More #2: The Netflix Playbook 2.0
