Password123: A coalition of media companies, including HBO and Netflix, are working on a plan to limit password sharing.
Password sharing by platform according to MoffettNathanson:
1) Netflix – 14%
2) Hulu – 11%
3) Amazon – 6%
Flashback: Cable TV’s Password-Sharing Crackdown Is Coming
1 Spectrum username had 30K simultaneous streams!
ESPN asked a group of 50 millennial sports fans if they shared passwords. All 50 raised their hands!
# of simultaneous users that each service allows:
1) Netflix – 4
2) HBO – 3
3) DirecTV (Satelite) – 5
Ideas for reducing password sharing:
1) Limit concurrent streams
2) Force more frequent logins
Projected revenue loss due to password sharing (% change) according to Parks Associates:
1) 2017 – $3.5B
2) 2021 – $9.9B (↑ 183%)
Alternative take: Matthew Ball provides a smart use case for why password sharing may be driving higher revenue.
More #1: Love Is Fleeting, But Netflix Passwords Are Forever
More #2: Sharing your TV streaming passwords? Cable companies won’t stop you—yet
More #3: Disney fights streaming account sharing with help from cable industry
