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State of the Screens

MacGyver Is Back on the Job — Networks See Their Future in Their Past

By December 12, 2018No Comments
Recent remakes on broadcast TV:

1) MacGyver (CBS)
2) Hawaii Five-0 (CBS)
3) Magnum P.I. (CBS)
4) Murphy Brown (CBS)
5) Will & Grace (NBC)
6) The Connors/Roseanne (ABC)

Why this is happening: Broadcast networks need to appeal to a broader audience and these reboots have an audience who historically tuned in.

Older audiences are making up a higher share of viewership.

Are the reboots working? Overall TV ratings are down 11%YoY and reboots are not fairing much better with a show such as Murphy Brown ranking 43rd amongst entertainment shows.

More #1: What the grown-ups think about TV

More #2: Hey, Mom, Why Do You Have Five TV Remotes?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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