Hulu recently added 30+ additional local affiliates to it’s streaming service.
Strategy. Hulu is leading the affiliate race with 440 stations covering 189markets (2.3 stations/market). YouTube is only available in 84 markets and they are attempting to only service markets where they can offer the major broadcast stations (ABC, CBS, NBC and Fox).
Flashback:
1) vMVPD affiliate deals easier to execute, no less costly
