Wow: The average American will spend $1,050 this holiday season on gifts, decorations, and travel.
Breakdown of average holiday spend (% of total) according to the National Retail Federation:
1) Gifts – $660 (63%)
2) Cards/Decorations – $230 (22%)
3) Travel/Other – $160 (15%)
The average holiday spend per person by year:
1) 2009 – $783
2) 2010 – $831 (↑ 6%)
3) 2011 – $878 (↑ 6%)
4) 2012 – $893 (↑ 2%)
5) 2013 – $902 (↑ 1%)
6) 2014 – $929 (↑ 3%)
7) 2015 – $953 (↑ 3%)
8) 2016 – $936 (↓ 2%)
9) 2017 – $967 (↑ 3%)
10) 2018 – $1,007 (↑ 4%)
11) 2019P – $1,048 (↑ 4%)
Total holiday spend by year (YoY growth):
1) 2009 – $503B (↑ 0%)
2) 2010 – $529B (↑ 5%)
3) 2011 – $553B (↑ 5%)
4) 2012 – $568B (↑ 3%)
5) 2013 – $584B (↑ 3%)
6) 2014 – $614B (↑ 5%)
7) 2015 – $633B (↑ 3%)
8) 2016 – $653B (↑ 3%)
9) 2017 – $687B (↑ 5%)
10) 2018 – $701B (↑ 2%)
11) 2019P – $728B (↑ 4%)
Source of holiday spend (% of total):
1) In-store – $565.3B (78%)
2) Online – $162.6B (22%)
3) Total – $727.9B
The anticipated change in spending, according to Gallup:
1) Same – 65%
2) More – 18%
3) Less – 16%
Podcast: Will US Retailers Ring in the First Trillion-Dollar Holiday Season?
