FreeWheel: Q1–2018 Video Monetization Report

By Michael BeachJuly 3, 2018No Comments

Key findings from a recent FreeWheel study.

Digital ad views increased 34% YoY.

YoY change in share by format:
1) Live — ↑ 11%
2) Clips (<5m) — ↓ 4%
3) Full episodes (>5m) — ↓ 7%

YoY change in share by device:
1) Smartphone — ↑ 5%
2) OTT — ↑ 2%
3) Tablet — ↑ 1%
4) STB VOD — ↑ 0%
5) Desktop — ↓ 7%

More #1: The future of TV advertising in today’s digital world

More #2: Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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FreeWheel: Q1–2018 Video Monetization Report

Michael Beach

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FreeWheel: Q1–2018 Video Monetization Report

Michael Beach

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