Facebook advertising revenue (YoY growth):
1) 2015-Q1 – $3.3B
2) 2016-Q1 – $5.2B (↑ 57%)
3) 2017-Q1 – $7.9B (↑ 51%)
4) 2018-Q1 – $11.8B (↑ 50%)
5) 2019-Q1 – $14.9B (↑ 26%)
6) 2020-Q1 – $17.4B (↑ 17%)
Wow: In this environment, Facebook grew advertising revenue 17% YoY. One area of concern was operating margin dropping from 42% (in Q4) to 33%.
Quote from Mark Zuckerberg – CEO @ Facebook:
“This economic pullback has certainly reinforced for me the importance of maintaining high margins.”
Facebook advertising revenue per user in the U.S. and Canada (YoY growth):
1) 2015-Q1 – $9.98
2) 2016-Q1 – $11.86 (↑ 20%)
3) 2017-Q1 – $16.56 (↑ 40%)
4) 2018-Q1 – $23.14 (↑ 40%)
5) 2019-Q1 – $29.69 (↑ 28%)
6) 2020-Q1 – $33.45 (↑ 13%)
Facebook daily active users in the U.S. & Canada (YoY growth):
1) 2015-Q1 – 161M
2) 2016-Q1 – 173M (↑ 7%)
3) 2017-Q1 – 182M (↑ 5%)
4) 2018-Q1 – 185M (↑ 2%)
5) 2019-Q1 – 186M (↑ 1%)
6) 2020-Q1 – 195M (↑ 5%)
Quick math on Facebook advertising costs:
1) Ad revenue – ↑ 17%
2) Impressions – ↑ 39%
3) CPMs – ↓ 16%
Big question: In light of the drop in CPMs, should we launch a GoFundMe for Zuck?
Quick answer: No. CPMs on Facebook were up 90% last year!
