Three big questions re: Meta:
1) How much advertising revenue did Meta generate last year?
2) How many people use Facebook every day?
3) How much time do we spend on social video?
Big question #1: How much advertising revenue did Meta generate last year?
Meta advertising revenue (YoY growth):
1) 2015-Q1 – $3.3B
2) 2016-Q1 – $5.2B (↑ 57%)
3) 2017-Q1 – $7.9B (↑ 51%)
4) 2018-Q1 – $11.8B (↑ 50%)
5) 2019-Q1 – $14.9B (↑ 26%)
6) 2020-Q1 – $17.4B (↑ 17%)
7) 2021-Q1 – $25.4B (↑ 46%)
8) 2022-Q1 – $27.0B (↑ 6%)
9) 2023-Q1 – $28.1B (↑ 4%)
Meta advertising revenue per user in the U.S. and Canada (YoY growth):
1) 2022-Q1 – $58.77
2) 2023-Q1 – $48.85 (↓ 17%)
Big question #2: How many people use Facebook every day?
Facebook daily active users in the U.S. & Canada (YoY growth):
1) 2015-Q1 – 161M
2) 2016-Q1 – 173M (↑ 7%)
3) 2017-Q1 – 182M (↑ 5%)
4) 2018-Q1 – 185M (↑ 2%)
5) 2019-Q1 – 186M (↑ 1%)
6) 2020-Q1 – 195M (↑ 5%)
7) 2021-Q1 – 195M (↑ 5%)
8) 2022-Q1 – 196M (↑ 1%)
9) 2023-Q1 – 200M (↑ 2%)
Big question #3: How much time do we spend on social video?
Daily time spent in minutes with social video according to eMarketer:
1) 2017 – 13m
2) 2018 – 16m (↑ 23%)
3) 2019 – 19m (↑ 19%)
4) 2020 – 28m (↑ 47%)
5) 2021 – 36m (↑ 29%)
6) 2022 – 41m (↑ 14%)
7) 2023P – 45m (↑ 10%)
8) 2024P – 48m (↑ 7%)
