Share of impressions by length (YoY share change) according to Extreme Reach:
1) 30s – 87% (↑ 8%)
2) 15s – 13% (↓ 7%)
3) 60s – 0% (↓ 1%)
4) 6s – 0%(↓ 0%)
Flashback: Time runs out for the 30-second television ad
Share of impressions by device (YoY share change):
1) Mobile/Tablet – 39% (↑ 1%)
2) Connected TV – 35% (↓ 5%)
3) Desktop – 22% (↑ 2%)
4) Other – 4% (↑ 2%)
Completion rate by device:
1) Connected TV – 96%
2) Mobile App – 73%
3) Desktop – 65%
4) Mobile Web – 56%
Average view time by length:
1) 30s – 26s (87%)
2) 15s – 13s (87%)
Flashback: Extreme Reach CEO Tim Conley On The Importance of Experimentation In Advertising
