Share of impressions by length (YoY share change) according to Extreme Reach:
1) 30s – 79% (↑ 2%)
2) 15s – 20% (↓ 2%)
3) 60s – 1% (↓ 0%)
4) 6s – < 1% (↓ 1%)
Share of impressions for 6s:
1) 2017-Q1 – 0.04%
2) 2017-Q2 – 2%
3) 2017-Q3 – 3%
4) 2017-Q4 – 5%
5) 2018-Q1 – 3%
6) 2018-Q2 – 1%
7) 2018-Q3 – 2%
8) 2018-Q4 – 1%
9) 2019-Q1 – < 1%
10) 2019-Q2 – 1%
11) 2019-Q3 – 1%
12) 2019-Q4 – 1%
13) 2020-Q1 – < 1%
14) 2020-Q2 – < 1%
Share of impressions by device (YoY share change):
1) Connected TV – 40% (↓ 10%)
2) Mobile/Tablet – 38% (↑ 7%)
3) Desktop – 20% (↑ 4%)
4) Other – 2% (↓ 1%)
Completion rate by device:
1) Connected TV – 98%
2) Mobile App – 79%
3) Desktop – 72%
4) Mobile Web – 64%
Average view time by length:
1) 30s – 26s (87%)
2) 15s – 13s (87%)
