Connected TV Inventory Explodes, Video Advertisers Enjoy Results

By Michael BeachFebruary 6, 2018No Comments

Why do advertisers like connected TV advertising? It is the closest thing to TV ad quality with 97% completion rates without the viewability issues that have plagued mobile/desktop.

Why do networks like connected TV advertising? The CPMs that they can charge are 3–4X higher than mobile.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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Connected TV Inventory Explodes, Video Advertisers Enjoy Results

Michael Beach

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Connected TV Inventory Explodes, Video Advertisers Enjoy Results

Michael Beach

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