Commercial Break? Many Just Reach for Another Device

By Michael BeachFebruary 27, 2018No Comments

Smartphone use increases during commercial breaks.

The big question. What impact does this have on recall/effectiveness for TV ads?

Previously on SOTS. Facebook Says Users Turn to the Platform During Commercial Breaks When They’re Watching TV

Usage more than doubled during commercial breaks:
During Show — 7–11%
During Commercials — 13–25%

More on this topic. eMarketer Updates US Time Spent with Media Figures

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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Commercial Break? Many Just Reach for Another Device

Michael Beach

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Commercial Break? Many Just Reach for Another Device

Michael Beach

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