BIA/Kelsey: Local Radio Ads Will Inch Up To $14.2B In 2017

By Michael BeachFebruary 22, 2018No Comments

Spend on local linear radio advertising:
1) 2016: $14.1b
2) 2017: $14.2b (↑ 1%)
3) 2018: $14.3b
4) 2019: $14.4b
5) 2020: $14.6b
6) 2021: $14.7b

Spend on local digital radio advertising:
1) 2016: $1.2b
2) 2017: $1.4b (↑ 17%)
3) 2018: $1.6b
4) 2019: $1.8b
5) 2020: $1.9b
6) 2021: $2.1b

Previously on SOTS. BIA/Kelsey: Local Ad Revenue To Hit $174B; On Rise Through 2021

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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BIA/Kelsey: Local Radio Ads Will Inch Up To $14.2B In 2017

Michael Beach

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BIA/Kelsey: Local Radio Ads Will Inch Up To $14.2B In 2017

Michael Beach

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