Screen Wars Thought Leader Interviews

Mallory Armstrong, Yahoo's Head of Global TV Data Strategy, joins Cross Screen Media CEO Michael Beach to share her insights on the future of media buying and the current challenges…

Rich Greenfield, Partner and Media and Technology Analyst at LightShed Partners, joins Cross Screen Media CEO Michael Beach to share the bull/bear case for companies like Netflix, Roku, Disney, and…

Ashwini Karandikar, EVP Media, Tech & Data at The 4A's, joins Cross Screen Media CEO Michael Beach to share the importance of cross-channel measurement at the local level and data-driven…

Mark Zgutowicz, Senior Research Analyst at The Benchmark Company, joins Cross Screen Media CEO Michael Beach to discuss how short-form content videos are pulling ad dollars from mainstream players and…

Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how…

Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptors, planning with granularity, challenges facing local marketers today, and the new…

Philippe Guelton, President at Crackle Plus and head of VOD Networks at Chicken Soup for the Soul Entertainment, joins Cross Screen Media CEO Michael Beach to share how he transformed…

Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including a ‘leaner’…

Auren Hoffman, CEO and Chief Historian of SafeGraph, joins Cross Screen Media CEO Michael Beach to share his business growth principles and thoughts on the critical investments you need to…

Simon Andrews, Founder of Addictive, joins Cross Screen Media CEO Michael Beach to share his thoughts on what the agency of the future looks like and how marketers can benefit…