State of the Screens

Previous NFL previews: 2023 | 2022 Ten big questions re: NFL on TV: 1) How many people watch NFL games? 2) How will the presidential election impact viewership? 3) Which…

Previous CFB previews: 2023 | 2022 | 2021 Five big questions re: college football on TV: 1) What is different about college football this year? 2) How will the playoff…

Setting the table: The past 12 months have been rough for the DVD business. Redbox has shut down, and  Best Buy and Netflix no longer offer DVDs. Mr. Screens' Sentimental…

Setting the table: United Airlines recently launched Kinective, an ad network that provides personalized/targeted advertising. Quote from Eric Seufert - Media Strategist @ Mobile Dev Memo: “Everything is an Ad…

Eight big questions re: the Summer Olympics: 1) How many people watch the Olympics? 2) What share of viewership comes from streaming? 3) What share of Americans plan to watch…

Seven big questions re: the movie theater business model in 2024: 1) How has the box office performed this year? 2) Has box office revenue returned to pre-pandemic levels? 3)…

Four big questions re: cord-cutting: 1) How many homes subscribe to a pay-TV bundle? 2) Are streaming pay-TV services replacing all the subscribers leaving traditional pay-TV? 3) Where is the…

Four big questions re: how we watch TV: 1) Which TV networks are growing the fastest? 2) Is broadcast/cable gaining ground on streaming? 3) Does streaming reach more people than…

Eight big questions re: podcast advertising: 1) How many people listen to podcasts? 2) How much time do we spend listening to podcasts? 3) What share of ad-supported audio time…

Nine big questions re: bundles and churn: 1) How do bundles work? 2) Why are bundles coming back? 3) Who is bundling? 4) What is churn? 5) How many subscribers…