Previous NFL previews: 2023 | 2022 Ten big questions re: NFL on TV: 1) How many people watch NFL games? 2) How will the presidential election impact viewership? 3) Which…
Previous CFB previews: 2023 | 2022 | 2021 Five big questions re: college football on TV: 1) What is different about college football this year? 2) How will the playoff…
Setting the table: This is the 9th part of our Road to the White House series. 1) 11 Billion Reasons to Care About Political Video Ads 2) The Battle for…
Setting the table: The past 12 months have been rough for the DVD business. Redbox has shut down, and Best Buy and Netflix no longer offer DVDs. Mr. Screens' Sentimental…
Setting the table: This is the 8th part of our Road to the White House series. 1) 11 Billion Reasons to Care About Political Video Ads 2) The Battle for…
Setting the table: United Airlines recently launched Kinective, an ad network that provides personalized/targeted advertising. Quote from Eric Seufert - Media Strategist @ Mobile Dev Memo: “Everything is an Ad…
Eight big questions re: the Summer Olympics: 1) How many people watch the Olympics? 2) What share of viewership comes from streaming? 3) What share of Americans plan to watch…
Setting the table: This is the 7th part of our Road to the White House series. 1) 11 Billion Reasons to Care About Political Video Ads 2) The Battle for…
Seven big questions re: the movie theater business model in 2024: 1) How has the box office performed this year? 2) Has box office revenue returned to pre-pandemic levels? 3)…
Four big questions re: cord-cutting: 1) How many homes subscribe to a pay-TV bundle? 2) Are streaming pay-TV services replacing all the subscribers leaving traditional pay-TV? 3) Where is the…
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