Articles

January 11, 2024 We are days away from the Iowa caucuses. What does TV spending look like for each candidate making their final push? Check it out below! How were…

How mid-size agencies can quickly solve the CTV puzzleIf you’re a small to mid-sized agency, you’ve probably come to two conclusions about CTV advertising.  You can't ignore it. It’s harder…

CTV is growing fast, yet few agencies are taking full advantage of the opportunity. Here are the four key factors agencies need to consider to be successful with CTV in…

With next-generation planning tools like Cross Screen Media’s ScreenImpact, see how we analyzed the close Senate race in Georgia that showed two very different approaches to targeting swing voters.Once every…

With next-generation planning tools like Cross Screen Media’s ScreenSolve®, reaching cord cutters with precision is finally possible with targeted cross-screen campaigns at the local level that span all of our…

When it comes to local video advertising, the goals are pretty simple. Ad agencies want to reach as much of their target market as possible in the most cost-efficient way.But…

When it comes to local video advertising, many media buyers reach for what they know: the “tried and true” methods of blanketing a geographic region, or, in the case of…