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Which Presidential Candidate Reached More Swing Voters in September?

Two debates behind us, and seemingly none ahead, we still have 28 days and a lot of TV advertising between now and election day. Below, we’ll look at how both…

Cross Screen MediaOctober 8, 2024

Articles

Which Senate Ads Reached More Swing Voters in September?

Overall, the Democrats mostly maintained their TV stronghold in the month of September. However, huge GOP efforts in OH and MT helped them improve upon August’s performance. Let’s get into…

Cross Screen MediaOctober 8, 2024

Articles

Which Senate Ads Reached More Swing Voters in August?

Seven Senate races will determine if the Democrats will hold onto their majority. With election day quickly approaching, both sides have already ramped up their TV efforts to persuade the…

Cross Screen MediaSeptember 6, 2024

Articles

Which Presidential Candidate Reached More Swing Voters in August?

We have an entirely different Presidential race than we did just two months ago. Although Harris was officially made the Democratic candidate just last month, both parties had already been…

Cross Screen MediaSeptember 5, 2024

Articles

Are You Reaching 2024 AB/EV Voters?

We are rapidly approaching election day, and while it may feel like a race to November 5th, actual voting starts much sooner! With more voters opting to cast their ballots…

Cross Screen MediaAugust 28, 2024

Reach swing voters in battleground states

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How To Reach Swing Voters In 2024 Battleground States

Does 1% of the vote matter? In the 2020 presidential election, four states were decided by less than 1% of votes. Two states in the 2022 Senate race were decided…

Cross Screen MediaAugust 14, 2024

Articles

New Feature Release! Measurement Built for Politics

July 31, 2024 New Feature Release! Measurement Built for Politics Reach more voters and win more political ad budget across CTV and linear with our upgraded measurement dashboard! Why Does…

Cross Screen MediaJuly 25, 2024

Articles

What Does Our New LiveRamp Partnership Mean for Political Agencies?

We are very excited to announce our partnership with LiveRamp as our new identity resolution provider! What does this upgrade mean for our political agency customers? 1) (Much) Faster Onboard Times…

Cross Screen MediaApril 11, 2024

Articles

Why Does Our Expanded Roku Partnership Matter for Political Agencies?

We are thrilled to announce our expanded partnership with Roku, enabling our agency customers to measure every impression served on a Roku device and leverage Roku’s exclusive ACR segments. Why…

Cross Screen MediaMarch 19, 2024

Articles Road to the White House

Road to the White House: Is Biden Reaching Enough Swing Voters?

February 20, 2024 The Biden campaign has already delivered millions of TV impressions to voters in battleground states. Why are our political experts seeing a significant disparity in on-target reach…

Cross Screen MediaFebruary 20, 2024

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Articles

Which Presidential Candidate Reached More Swing Voters in September?

Which Senate Ads Reached More Swing Voters in September?

Which Senate Ads Reached More Swing Voters in August?

Which Presidential Candidate Reached More Swing Voters in August?

Are You Reaching 2024 AB/EV Voters?

How To Reach Swing Voters In 2024 Battleground States

New Feature Release! Measurement Built for Politics

What Does Our New LiveRamp Partnership Mean for Political Agencies?

Why Does Our Expanded Roku Partnership Matter for Political Agencies?

Road to the White House: Is Biden Reaching Enough Swing Voters?

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