Articles

We are just four weeks away from Election Day 2025, and the race to watch is California’s Proposition 50. As both sides flood the airwaves in the final stretch, this ballot…

California’s bold energy policies—targeting 100% clean electricity and banning gas-powered cars—have ignited a fierce political battle. Energy industry groups blame these policies for rising consumer costs, while environmental advocates accuse…

We are excited to introduce our new Issue-Based TV Measurement reports - designed to offer the same level of insight as our election-based competitive TV reports, but focused on any policy issue you…

Earlier this year, we looked at the linear TV performance of all 2024 Presidential advertisers in the state of Georgia. Reminder: We found that linear TV largely under-delivered to high turnout swing voters compared…

As Trump’s “Big, Beautiful Bill” moved to the Senate last week, a collection of groups have started to spend on TV to promote his message and pressure uncooperative legislators. Since…

Continuing our series on learnings from the 2024 election, today we’ll look at how TV ad frequency is distributed over the entire electorate. To do so, we measured the combined…

With the dust settled from the 2024 election, we want to dive into one area where we think political advertisers can improve in 2026: AB/EV. Remember, 52% of voters in…

Two debates behind us, and seemingly none ahead, we still have 28 days and a lot of TV advertising between now and election day. Below, we’ll look at how both…

Overall, the Democrats mostly maintained their TV stronghold in the month of September. However, huge GOP efforts in OH and MT helped them improve upon August’s performance. Let’s get into…

Seven Senate races will determine if the Democrats will hold onto their majority. With election day quickly approaching, both sides have already ramped up their TV efforts to persuade the…