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2022 ScreenLift Ad Specs

Network video

  • File format: .mp4
  • Resolution: 1080p (1920 x 1080)
  • Bit rate: 15,000 kbps min
  • Suggested duration: 6s,15s, 30s
  • Link: Click-through

CTV/OTT

  • File format: .mp4
  • Resolution: 1080p (1920 x 1080)
  • Bit rate: 15,000 kbps min
  • Suggested duration: 15s, 30s
  • Link: Click-through

YouTube

  • File format: YouTube link
  • Resolution: 1080p (1920 x 1080)
  • Suggested duration: 6s,15s, 30s
  • Link: Click-through

Facebook video

  • File Format: .mp4, .mov, .gif
  • Resolution: 720p (1280 x 720)
  • Suggested duration: 6s,15s, 30s
  • Headline: 40 characters
  • Post text: 125 characters
  • Description: 30 characters
  • Link: Click-through

Network display

  • File format: .jpg, .png, .gif
  • Graphic sizes:
    • 300 x 250
    • 728 x 90
    • 160 x 600
    • 336 x 280
    • 320 x 50
    • 300 x 600
    • 970 x 250
    • 120 x 60
  • Link: Click-through

Facebook display

  • File format: .jpg .png or .gif
  • Graphic sizes:
    • 1200 x 628
    • 1200 x 1200
  • Headline: 40 characters
  • Post text: 125 characters
  • Description: 30 characters

LinkedIn display

  • File format: .jpg .png
  • Graphic sizes:
    • 1200 x 628
    • 1200 x 1200
  • Headline: max 70 characters
  • Post text: max 150 characters
  • Description: max 100 characters

Twitter display

  • File format: .jpg .png
  • Graphic sizes:
    • 1200 x 628
    • 1200 x 1200
  • Headline: max 70 characters
  • Tweet text: max 280 characters
  • File format: .csv or .txt format (min of 2,500 records)
  • Required fields:
    • First Name
    • Last Name
    • Address 1
    • State
    • Zip (5 digit)
    • City
  • Suggested fields:
    • Email
    • Phone number
    • Address 2
    • Zip (4 digit extension)
  • Typical onboard timeframes:
    • Network/CTV: 4-7 days
    • Facebook: same day

To set up a remarketing audience or conversion tracking, GTM container tags will need to be implemented in the back end of the site:

  • Paste the head tag into the header of the site as high up as possible.
  • Paste the body tag immediately after the site’s opening body tag.
  • Please let us know once they’ve been implemented so we can confirm they are installed correctly and active.

* All channels: Privacy policy must be included on the landing page.
* Political ads: Graphics must include a ‘Paid for by’ disclaimer.
* Display image border: must include 1px border on images w/white backgrounds.

Download Ad Spec Sheet »
Download Ad Spec Sheet »

Video

Network video

  • File format: .mp4
  • Resolution: 1080p (1920 x 1080)
  • Bit rate: 15,000 kbps min
  • Suggested duration: 6s,15s, 30s
  • Link: Click-through

CTV/OTT

  • File format: .mp4
  • Resolution: 1080p (1920 x 1080)
  • Bit rate: 15,000 kbps min
  • Suggested duration: 15s, 30s
  • Link: Click-through

YouTube

  • File format: YouTube link
  • Resolution: 1080p (1920 x 1080)
  • Suggested duration: 6s,15s, 30s
  • Link: Click-through

Facebook video

  • File Format: .mp4, .mov, .gif
  • Resolution: 720p (1280 x 720)
  • Suggested duration: 6s,15s, 30s
  • Headline: 40 characters
  • Post text: 125 characters
  • Description: 30 characters
  • Link: Click-through

* All channels: Privacy policy must be included on the landing page.
* Political ads: Graphics must include a ‘Paid for by’ disclaimer.
* Display image border: must include 1px border on images w/white backgrounds.

Display

Network display

  • File format: .jpg, .png, .gif
  • Graphic sizes:
    • 300 x 250
    • 728 x 90
    • 160 x 600
    • 336 x 280
    • 320 x 50
    • 300 x 600
    • 970 x 250
    • 120 x 60
  • Link: Click-through

Facebook display

  • File format: .jpg .png or .gif
  • Graphic sizes:
    • 1200 x 628
    • 1200 x 1200
  • Headline: 40 characters
  • Post text: 125 characters
  • Description: 30 characters

LinkedIn display

  • File format: .jpg .png
  • Graphic sizes:
    • 1200 x 628
    • 1200 x 1200
  • Headline: max 70 characters
  • Post text: max 150 characters
  • Description: max 100 characters

Twitter display

  • File format: .jpg .png
  • Graphic sizes:
    • 1200 x 628
    • 1200 x 1200
  • Headline: max 70 characters
  • Tweet text: max 280 characters

* All channels: Privacy policy must be included on the landing page.
* Political ads: Graphics must include a ‘Paid for by’ disclaimer.
* Display image border: must include 1px border on images w/white backgrounds.

Search

  • Keywords: Must include keywords to target and/or avoid
  • Headline(s):
    • 30 characters each
    • Must have 2 headlines (can create up to 3)
    • Cannot include punctuation
  • Description(s):
    • 90 characters each
    • Must have 1 description (can create up to 2)
  • Sitelink Extensions (optional):
    • Must have at least 2 sitelink extensions in order to show
    • Sitelink text: 25 characters
    • First description: 35 characters
    • Second description: 35 characters
    • Link: Must include click-through link

* All channels: Privacy policy must be included on the landing page.
* Political ads: Graphics must include a ‘Paid for by’ disclaimer.
* Display image border: must include 1px border on images w/white backgrounds.

Audience files

  • File format: .csv or .txt format (min of 2,500 records)
  • Required fields:
    • First Name
    • Last Name
    • Address 1
    • State
    • Zip (5 digit)
    • City
  • Suggested fields:
    • Email
    • Phone number
    • Address 2
    • Zip (4 digit extension)
  • Typical onboard timeframes:
    • Network/CTV: 4-7 days
    • Facebook: same day

* All channels: Privacy policy must be included on the landing page.
* Political ads: Graphics must include a ‘Paid for by’ disclaimer.
* Display image border: must include 1px border on images w/white backgrounds.

Tracking pixels

To set up a remarketing audience or conversion tracking, GTM container tags will need to be implemented in the back end of the site:

  • Paste the head tag into the header of the site as high up as possible.
  • Paste the body tag immediately after the site’s opening body tag.
  • Please let us know once they’ve been implemented so we can confirm they are installed correctly and active.

* All channels: Privacy policy must be included on the landing page.
* Political ads: Graphics must include a ‘Paid for by’ disclaimer.
* Display image border: must include 1px border on images w/white backgrounds.

Download Ad Spec Sheet »

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